What Leaders Are Saying
Real testimonials and case studies from executives, organizations, and leaders who have applied the Formula for Success.
Advance Praise
Where is Your Why? unpacks the reasoning behind D.A. Abrams's well-reasoned and inspiring "Formula" for success. This book is a must-read for anyone interested in maximizing their full potential.
Katrina M. Adams
Former Chairman & President, USTA
This book is truly a breath of fresh professional air. The strategies are not thirty-thousand-feet theory but built on personal experience that has been proven time and time again.
Michael A. Gonzales
Principal, NE&E DEI Consulting
D.A. gives you the 'big picture' of what it takes to have real success that sustains. Build a strong foundation first, then layer the strategies on top.
Fabian J. De Rozario
CEO, GlobalConnect Consulting LP
Abrams's formula is intuitive and accessible, with a focus on the things that matter most. I have personally followed and watched others implement this roadmap with great success.
Renee Tirado
Founder & CEO, VegaRoblea Consulting
D.A. challenges us to redefine our meaning, not just in terms of what we want, but, more substantively, who we are in terms of societal impact, now and in the future.
André Taylor
Business Leader & Author
"Where Is Your Why?" is an indispensable publication for anyone currently striving to achieve sustainable and purposeful success. The formula is both elegant and practical.
Michelle Elio
Executive Communications Strategist
Case Studies
Real-world results from applying the Where Is Your Why framework.
Financial Services
Executive Transformation
Challenge
A senior VP struggling with career stagnation and lack of purpose despite 20+ years of success.
Outcome
Redefined personal mission using the Formula. Promoted to C-suite within 18 months. Now mentors other executives using the framework.
C-Suite in 18 months
Technology
Organizational Culture Shift
Challenge
A mid-size tech company experiencing high turnover and low employee engagement scores.
Outcome
Implemented the Foundation Pillars across the organization. Employee engagement rose 34% and turnover dropped by half within one year.
34% engagement increase
Non-Profit
Association Leadership
Challenge
A national association facing declining membership and relevance in a changing landscape.
Outcome
Applied the 40 Precepts to strategic planning. Reversed membership decline, grew revenue 28%, and launched 3 new programs.
28% revenue growth