Where is Your Why?
A Formula of Building Blocks to Attain Success
A Global Best Selling Book by D.A. ABRAMS
“Where is your Why? unpacks the thinking behind D.A. Abrams’s well-reasoned and inspiring “Formula” for success. It lays out clearly for you how to develop and execute on your Personal Plan of Attack, which will fuel your actions toward achieving the things that are important to you and ensure that all you do supports what you want out of life. This book is a must-read for anyone interested in maximizing their full potential.” —Katrina M. Adams, Own The Arena: Getting Ahead, Making A Difference, and Succeeding as the Only One
D.A. -> A Condensed Summary
Inspiring Change Through Visionary + Innovative Leadership Principles
D.A. (David Anthony) Abrams serves on the board-of-directors of Millersville University Foundation (Vice President); National Association of Asian American Professionals (Treasurer); and the Black Tennis Hall of Fame (Member). Also, D.A. is an Advisor to Wingdale Harbors, LLC; Bridge Lane Ventures; and Net Court Capital. Companies founded by D.A. are as follows: Diversity & Inclusion Advisory Group, LLC; Urban Ikon, Inc.; Kool Sir Dave Publishing, Inc.; and Dave Abrams Tennis Services, Inc.
Further, D.A. is the Chief Operating Officer at Groundswell. In his role, he designs and implements strategies that promote the company’s Vision, Mission, and Values, while overseeing operations to keep the organization focused on its Strategic Direction. His coverage areas include: People & Culture; Human Resources & Organizational Development; Legal; Finance & Accounting; Fund Development; Market Development & Deployment; and Research.
Prior to joining the Groundswell D.A. served as the Managing Director for the CFP Board Center for Financial Planning. While in the role (2019-2022), D.A. was responsible for cultivating a quality workforce fostering a more diverse financial planner workforce reflective of the changing US demographics and elevating the discipline of financial planning to increase the stature and recognition of financial planning faculty and educational programs and provide practitioners with cutting-edge knowledge to thrive while providing outstanding service to clients.
D.A. is the immediate past Chief Diversity and Inclusion (D&I) Officer for the United States Tennis Association (USTA), a position he assumed in February 2012 and concluded in March 2019. While in the role, he focused on developing and innovating the USTA’s D&I initiatives on the national, regional, and grass-roots levels.
The D.A. Abrams Portfolio
Shaping the Future: The Multifaceted Roles of D. A. Abrams
D.A. Abrams is a dynamic speaker, insightful coach, impactful D&I strategist, and best-selling author committed to delivering positive outcomes.
LEADERSHIP AND CAREER COACH
Leveraging his extensive experience, Abrams provides coaching to individuals and leaders aiming to excel in their careers.
DIVERSITY AND INCLUSION STRATEGIST
As a renowned strategist, Abrams designs and implements effective diversity and inclusion initiatives that assist organizations with leveraging DEI for positive business and/or social impact.
INSPIRATIONAL SPEAKER
Abrams is a sought-after speaker, known for his compelling presentations that spark meaningful conversations and action.
AUTHOR AND THOUGHT LEADER
With several influential books to his name, Abrams offers a wealth of knowledge through his writing. For example, “Where Is Your Why” is a framework for identifying “What Matters” to the reader and utilizing a strategic approach to focusing on it – to Make It Happen!
Purpose-Driven Thinker
D.A. is passionate about helping people discover their deeper purpose — the “why” that fuels lasting success and fulfillment.
Builder of Practical Frame
D.A. translates complex ideas into simple, actionable building blocks that readers can apply to their personal and professional lives.
Empowering Voice
Through his writing, D.A. inspires individuals to push past limitations and align their actions with their true goals.
A Journey of Experience
D.A.’s insights are born from real-world challenges, deep reflection, and a relentless pursuit of meaningful success.
Where is Your Why?
A Blueprint for Purpose-Driven Success
- Testimonials = Where Is Your Why?
- “WHERE IS YOUR WHY? is a timely treasure trove of hard earned success lessons compiled by the author’s real world experience. I can personally attest, as does the author, that having a core group of friends and family as a support network has made all the difference, particularly during the most difficult times when the road ahead is unclear. I’m thrilled that D.A. has assembled these valuable life lessons in this new book.” —Jane Hyun, Founder & CEO, Hyun & Associates Leadership Strategy, Author, Breaking the Bamboo Ceiling: Career Strategies for Asians, and Co-Author, Flex
- “Where Is Your Why? Is an indispensable publication for anyone earnestly striving to achieve sustainable and purposeful success.” —Michon Ellis, Livewire Communications
- “Where is Your Why?” – I have known D.A. for as long as I can remember, and I am proud to endorse this timely project. D.A. Abrams holistic approach in sharing insightful perspectives and strategies were gleamed from his decades as a very successful executive in multiple industries. He is the real deal!” Where is your Why is a must read for anyone that is serious about achieving sustainable and meaningful success! —Derrick L. Alford, CEO-Fiscal Fitness Financial Services, Author: The Intangibles of Business Success
- “Where Is Your Why? is an inspiring and transformative book that unveils the key ingredients for success. D.A. Abrams expertly guides readers through the foundations, personal values, percepts, and strategic planning necessary to align their actions with their aspirations and achieve true fulfillment. This book is a game-changer for anyone seeking to unlock their full potential and achieve what truly matters in life.” —Elizabeth Yang, CEO, Yang Law Offices, Author, Social Marriage and The Big Secret
Testimonial
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